Gallery Management & Profitability Blog

Running a profitable gallery in the digital era requires a different approach.

Buying Signals and Lead Status: Tools to Prioritize Art Gallery Sales

Posted by Nika on 10/17/18 1:42 PM

When it comes to selling art, it can be tricky to get a handle on your gallery's sales opportunities and know how to prioritize your efforts.

How much revenue could your gallery potentially bring in this month? Which clients are most likely to purchase? Who do we need to follow up with today?

If you're struggling to better understand your gallery's sales opportunities, you're not the only one. In galleries we work with, over 70% have cited managing their sales pipeline as a top priority for their business.

Read More

Topics: Sales

Protect Your Gallery and Your Artists with Consignment Agreements

Posted by Nika on 10/1/18 9:53 AM

About 50% of galleries don't have formal consignment agreements with their artists. If you're still operating a "handshake gallery," it's time to start protecting both your business and your artists with consignment agreements.

Read More

Topics: Working with Artists

The Role of Education in Art Sales

Posted by Nika on 8/27/18 9:00 AM

Education and art sales go hand-in-hand. Why? Education is a powerful way for your gallery to grow its client base, earn trust and increase sales.

Education is also an opportunity for your gallery to engage people who may never have thought of themselves as art collectors. In doing so, you'll expand your pool of potential buyers and bring beautiful art to more people.

Read More

Topics: Marketing, Sales

Should I Trust My Gallery's Data to the Cloud?!

Posted by Nika on 8/6/18 9:02 AM

"The cloud." When we speak with galleries, we hear a lot of misconceptions about the cloud.

So what exactly IS the cloud and should you trust your gallery's inventory, client and sales data to it?

Read More

Topics: Operations

Should Your Gallery Hire a Web Developer?

Posted by Nika on 7/24/18 8:44 PM

For some galleries, hiring a web developer is the right move; for others, it's not.

Before making a decision for your gallery's website, weigh the pros and cons of working with an outside developer, and consider other available options.

Read More

Topics: Websites/SEO, Marketing

Create a Sense of Urgency to Speed Up Your Art Sales

Posted by Nika on 7/10/18 3:47 PM

With many collectors, the sales process isn't always fast. Oftentimes art consultants must follow up repeatedly with a client before closing a deal. But the more drawn out the process, the more likely it is that the sale will fall through.

To prevent this loss of momentum, speed up your art sales by creating a sense of urgency in clients' minds. A sense of urgency prompts them to take action and complete the sale.

Read More

Topics: Sales

Generate Art Sales and Grow Clientele with Virtual Installations

Posted by Nika on 7/3/18 12:29 PM

When it comes to selling art, seeing is believing. Tearsheets, home shows, and on-approval sales: the art world's traditional ways of helping clients imagine what a piece might look like on their wall.

But to survive in the digital era, galleries need to add new tools to their marketing toolkits. Virtual installations are an effective, inexpensive and easy way to reach and grow your younger, tech-savvy clientele. And they'll impress your not-so-tech-savvy clients, too!

Read More

Topics: Marketing

Art Consultants: Personalize Your Email Subject Lines

Posted by Nika on 6/28/18 12:11 PM

As an art consultant, you probably write a lot of emails - after all, they're a critical component of your sales process. But are clients reading your carefully crafted messages? If you're not thinking about your email subject lines, your clients may never open the email to see what's inside.

Read More

Topics: Sales

Still Not Using Responsive Design for Your Art Gallery's Website?

Posted by Nika on 6/13/18 9:03 AM

Grab your smartphone and pull up your gallery's website.

If it's hard to use or difficult to see images and text, it's time for a change. In 2018, responsive design is no longer an option for galleries -- it's a necessity.

Read More

Topics: Websites/SEO, Marketing

The 3 Most Common Rote Tasks Galleries Don't Need to Do

Posted by Nika on 6/7/18 12:33 PM

In our work with galleries across the country and the world, we consistently see experienced and talented directors and art consultants unnecessarily spending their time and energy on rote, low-value tasks.

Many of these tasks can be automated, streamlined or outsourced, so that your team can focus their efforts on high-value tasks that impact the bottom line, like working directly with clients and making sales.

Read More

Topics: Operations