Improve Your Art Website’s SEO

Posted by Alex on 4/12/18 10:36 AM

We hear this from galleries and artists all the time: “I want better SEO” or “I’ve paid a lot for my SEO and I don’t want to lose it.”

What’s odd is that when we ask what ‘good SEO’ means to them, we don’t often get a straight answer. The truth is that presence on a search engine can be hard to define.

Below are some tips to help your art website perform optimally, so that you can establish and maintain a strong presence on search engines.

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Topics: Marketing, Websites/SEO

3 Ways Galleries Can Help Grow Their Artists’ Careers

Posted by Nika on 4/12/18 10:34 AM

Investing in your artists’ careers is good for them and good for your gallery.

By empowering your artists to market themselves, grow their networks, and take ownership over their own art business, galleries can drive loyalty and set the stage for long-term, mutually-beneficial relationships with their artists. Many galleries even promote such services when recruiting new artists as a way to attract top talent.

Here are just a few ways galleries are growing their artists’ careers.

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Topics: Marketing, Working with Artists

End of Year Reports: How to Help Artists Increase Their Sales

Posted by Nika on 4/12/18 10:33 AM

Take reporting to the next level — use it to help your artists create more work that flies off the walls.

Most galleries provide their artists with regular sales reports, typically each month before sending out the artists’ payments. Generally the purpose of these reports is accountability and record-keeping. Both parties know what pieces were sold, when, for how much, and what the artist is owed for each piece.

But you can take reports to the next level and use the information to help your artists sell more artwork.

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Topics: Working with Artists, Sales, Reports

Consignment Best Practices: How to Work Effectively With Your Artists

Posted by Nika on 4/6/18 11:31 AM

When it comes to consignments, follow these best practices.

Most galleries accept artwork from their artists on a consignment basis. It seems easy: the artist sends you their work and you give them an agreed-upon percentage or amount of the sales price.

But there are lots of details and things to consider to protect both your business and your relationship with your artists. Consider these best practices when accepting artwork from your artists.

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Topics: Working with Artists, Reports

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