Gallery Management & Profitability Blog

Running a profitable gallery in the digital era requires a different approach.

The Role of Education in Art Sales

Posted by Nika on 8/27/18 9:00 AM

Education and art sales go hand-in-hand. Why? Education is a powerful way for your gallery to grow its client base, earn trust and increase sales.

Education is also an opportunity for your gallery to engage people who may never have thought of themselves as art collectors. In doing so, you'll expand your pool of potential buyers and bring beautiful art to more people.

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Topics: Marketing, Sales

Should I Trust My Gallery's Data to the Cloud?!

Posted by Nika on 8/6/18 9:02 AM

"The cloud." When we speak with galleries, we hear a lot of misconceptions about the cloud.

So what exactly IS the cloud and should you trust your gallery's inventory, client and sales data to it?

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Topics: Operations

Should Your Gallery Hire a Web Developer?

Posted by Nika on 7/24/18 8:44 PM

For some galleries, hiring a web developer is the right move; for others, it's not.

Before making a decision for your gallery's website, weigh the pros and cons of working with an outside developer, and consider other available options.

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Topics: Marketing, Websites/SEO

Create a Sense of Urgency to Speed Up Your Art Sales

Posted by Nika on 7/10/18 3:47 PM

With many collectors, the sales process isn't always fast. Oftentimes art consultants must follow up repeatedly with a client before closing a deal. But the more drawn out the process, the more likely it is that the sale will fall through.

To prevent this loss of momentum, speed up your art sales by creating a sense of urgency in clients' minds. A sense of urgency prompts them to take action and complete the sale.

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Topics: Sales

Generate Art Sales and Grow Clientele with Virtual Installations

Posted by Nika on 7/3/18 12:29 PM

When it comes to selling art, seeing is believing. Tearsheets, home shows, and on-approval sales: the art world's traditional ways of helping clients imagine what a piece might look like on their wall.

But to survive in the digital era, galleries need to add new tools to their marketing toolkits. Virtual installations are an effective, inexpensive and easy way to reach and grow your younger, tech-savvy clientele. And they'll impress your not-so-tech-savvy clients, too!

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Topics: Marketing

Art Consultants: Personalize Your Email Subject Lines

Posted by Nika on 6/28/18 12:11 PM

As an art consultant, you probably write a lot of emails - after all, they're a critical component of your sales process. But are clients reading your carefully crafted messages? If you're not thinking about your email subject lines, your clients may never open the email to see what's inside.

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Topics: Sales

Still Not Using Responsive Design for Your Art Gallery's Website?

Posted by Nika on 6/13/18 9:03 AM

Grab your smartphone and pull up your gallery's website.

If it's hard to use or difficult to see images and text, it's time for a change. In 2018, responsive design is no longer an option for galleries -- it's a necessity.

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Topics: Marketing, Websites/SEO

The 3 Most Common Rote Tasks Galleries Don't Need to Do

Posted by Nika on 6/7/18 12:33 PM

In our work with galleries across the country and the world, we consistently see experienced and talented directors and art consultants unnecessarily spending their time and energy on rote, low-value tasks.

Many of these tasks can be automated, streamlined or outsourced, so that your team can focus their efforts on high-value tasks that impact the bottom line, like working directly with clients and making sales.

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Topics: Operations

Search Engine Optimization Guide for Galleries

Posted by Nika on 6/4/18 8:02 AM

Your gallery’s website is one of the most important marketing tools you have at your disposal. Of course, every gallery wants a beautiful site, but in 2018, a sleek template will only get you so far.

To maximize your website’s success, you’ll want to think about search engine optimization (SEO) to make sure that people actually visit your site.

After all, it’s no good having a beautiful website if nobody can find or use it.

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Topics: Marketing, Websites/SEO

5 Things to Consider When Choosing a New Gallery Management System

Posted by Nika on 5/29/18 12:22 PM

Switching to new gallery management software is a big decision. As you're exploring various management systems, here are some things to keep in mind so that you can make the best choice for your gallery and your team.

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