Create a Sense of Urgency to Speed Up Your Art Sales

Posted by Nika on 7/10/18 3:47 PM

With many collectors, the sales process isn't always fast. Oftentimes art consultants must follow up repeatedly with a client before closing a deal. But the more drawn out the process, the more likely it is that the sale will fall through.

To prevent this loss of momentum, speed up your art sales by creating a sense of urgency in clients' minds. A sense of urgency prompts them to take action and complete the sale.

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Topics: Sales

Generate Art Sales and Grow Clientele with Virtual Installations

Posted by Nika on 7/3/18 12:29 PM

When it comes to selling art, seeing is believing. Tearsheets, home shows, and on-approval sales: the art world's traditional ways of helping clients imagine what a piece might look like on their wall.

But to survive in the digital era, galleries need to add new tools to their marketing toolkits. Virtual installations are an effective, inexpensive and easy way to reach and grow your younger, tech-savvy clientele. And they'll impress your not-so-tech-savvy clients, too!

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Topics: Marketing

Art Consultants: Personalize Your Email Subject Lines

Posted by Nika on 6/28/18 12:11 PM

As an art consultant, you probably write a lot of emails - after all, they're a critical component of your sales process. But are clients reading your carefully crafted messages? If you're not thinking about your email subject lines, your clients may never open the email to see what's inside.

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Topics: Sales

Still Not Using Responsive Design for Your Art Gallery's Website?

Posted by Nika on 6/13/18 9:03 AM

Grab your smartphone and pull up your gallery's website.

If it's hard to use or difficult to see images and text, it's time for a change. In 2018, responsive design is no longer an option for galleries -- it's a necessity.

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Topics: Marketing, Websites/SEO

The 3 Most Common Rote Tasks Galleries Don't Need to Do

Posted by Nika on 6/7/18 12:33 PM

In our work with galleries across the country and the world, we consistently see experienced and talented directors and art consultants unnecessarily spending their time and energy on rote, low-value tasks.

Many of these tasks can be automated, streamlined or outsourced, so that your team can focus their efforts on high-value tasks that impact the bottom line, like working directly with clients and making sales.

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Topics: Operations

Search Engine Optimization Guide for Galleries

Posted by Nika on 6/4/18 8:02 AM

Your gallery’s website is one of the most important marketing tools you have at your disposal. Of course, every gallery wants a beautiful site, but in 2018, a sleek template will only get you so far.

To maximize your website’s success, you’ll want to think about search engine optimization (SEO) to make sure that people actually visit your site.

After all, it’s no good having a beautiful website if nobody can find or use it.

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Topics: Marketing, Websites/SEO

5 Things to Consider When Choosing a New Gallery Management System

Posted by Nika on 5/29/18 12:22 PM

Switching to new gallery management software is a big decision. As you're exploring various management systems, here are some things to keep in mind so that you can make the best choice for your gallery and your team.

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Improve Newsletter Open Rates with Better Subject Lines

Posted by Nika on 5/23/18 11:41 AM

You can think of a subject line as the first impression of your email. When people are scanning their inboxes, they're deciding whether or not to open an email based on the sender and the subject line.

Although writing a subject line seems easy, it's actually both an art and a science. Try these strategies to improve your subject lines and your email open rates, and remember that it's an ongoing process of experimentation.

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Topics: Marketing

Website Navigation Menus: More Important Than You Might Think

Posted by Nika on 5/21/18 3:53 PM

Website navigation menus don't sound very interesting or compelling. But many galleries lose out on SEO, potential clients and sales because of outdated, ineffective website menus.

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Topics: Marketing, Websites/SEO

Sell More Art by Tracking Key Client Data and Interactions

Posted by Nika on 5/15/18 11:10 AM

Your gallery will sell more art when your sales team or art consultants are tracking these important pieces of information throughout the sales process.

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Topics: Sales