Still Not Using Responsive Design for Your Art Gallery's Website?

Posted by Nika on 6/13/18 9:03 AM

Grab your smartphone and pull up your gallery's website.

If it's hard to use or difficult to see images and text, it's time for a change. In 2018, responsive design is no longer an option for galleries -- it's a necessity.

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Topics: Marketing, Websites/SEO

The 3 Most Common Rote Tasks Galleries Don't Need to Do

Posted by Nika on 6/7/18 12:33 PM

In our work with galleries across the country and the world, we consistently see experienced and talented directors and art consultants unnecessarily spending their time and energy on rote, low-value tasks.

Many of these tasks can be automated, streamlined or outsourced, so that your team can focus their efforts on high-value tasks that impact the bottom line, like working directly with clients and making sales.

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Topics: Operations

Search Engine Optimization Guide for Galleries

Posted by Nika on 6/4/18 8:02 AM

Your gallery’s website is one of the most important marketing tools you have at your disposal. Of course, every gallery wants a beautiful site, but in 2018, a sleek template will only get you so far.

To maximize your website’s success, you’ll want to think about search engine optimization (SEO) to make sure that people actually visit your site.

After all, it’s no good having a beautiful website if nobody can find or use it.

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Topics: Marketing, Websites/SEO

5 Things to Consider When Choosing a New Gallery Management System

Posted by Nika on 5/29/18 12:22 PM

Switching to new gallery management software is a big decision. As you're exploring various management systems, here are some things to keep in mind so that you can make the best choice for your gallery and your team.

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Improve Newsletter Open Rates with Better Subject Lines

Posted by Nika on 5/23/18 11:41 AM

You can think of a subject line as the first impression of your email. When people are scanning their inboxes, they're deciding whether or not to open an email based on the sender and the subject line.

Although writing a subject line seems easy, it's actually both an art and a science. Try these strategies to improve your subject lines and your email open rates, and remember that it's an ongoing process of experimentation.

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Topics: Marketing

Website Navigation Menus: More Important Than You Might Think

Posted by Nika on 5/21/18 3:53 PM

Website navigation menus don't sound very interesting or compelling. But many galleries lose out on SEO, potential clients and sales because of outdated, ineffective website menus.

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Topics: Marketing, Websites/SEO

Sell More Art by Tracking Key Client Data and Interactions

Posted by Nika on 5/15/18 11:10 AM

Your gallery will sell more art when your sales team or art consultants are tracking these important pieces of information throughout the sales process.

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Topics: Sales

Increase Traffic to Your Gallery Website with Helpful Written Content

Posted by Nika on 5/10/18 9:36 AM

Art gallery websites all have one thing in common: lots of beautiful images of artwork. But to increase traffic to your site, you'll want to include helpful and interesting written content. Here's why - and how - to get started.

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Topics: Marketing, Websites/SEO

Mobile-First Indexing: What it Means for Your Gallery Website

Posted by Nika on 5/9/18 6:09 AM

Almost every art gallery wants their website to rank higher in search results, but many are not paying attention to one of the most impactful changes to Google's ranking system: mobile-first indexing.

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Topics: Marketing, Websites/SEO

Website Homepages: Common Mistakes Galleries Make

Posted by Nika on 4/30/18 9:15 AM

When galleries think about their homepages, they usually think about making a great first impression. Even so, many gallery websites include one or more of these common mistakes.

The end result? A poor experience for their website visitors, higher bounce rates, and lower conversion rates.

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Topics: Marketing, Websites/SEO