Website navigation menus don't sound very interesting or compelling. But many galleries lose out on SEO, potential clients and sales because of outdated, ineffective website menus.
Art gallery websites all have one thing in common: lots of beautiful images of artwork. But to increase traffic to your site, you'll want to include helpful and interesting written content. Here's why - and how - to get started.
Almost every art gallery wants their website to rank higher in search results, but many are not paying attention to one of the most impactful changes to Google's ranking system: mobile-first indexing.
When galleries think about their homepages, they usually think about making a great first impression. Even so, many gallery websites include one or more of these common mistakes.
The end result? A poor experience for their website visitors, higher bounce rates, and lower conversion rates.
We hear this from galleries and artists all the time: "I want better SEO" or "I've paid a lot for my SEO and I don't want to lose it."
What’s odd is that when we ask what ‘good SEO’ means to them, we don’t often get a straight answer. The truth is that presence on a search engine can be hard to define.
Below are some tips to help your art website perform optimally, so that you can establish and maintain a strong presence on search engines.