Gallery Management & Profitability Blog

Running a profitable gallery in the digital era requires a different approach.

The Role of Education in Art Sales

Posted by Nika on 8/27/18 9:00 AM

Education and art sales go hand-in-hand. Why? Education is a powerful way for your gallery to grow its client base, earn trust and increase sales.

Education is also an opportunity for your gallery to engage people who may never have thought of themselves as art collectors. In doing so, you'll expand your pool of potential buyers and bring beautiful art to more people.

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Topics: Marketing, Sales

Create a Sense of Urgency to Speed Up Your Art Sales

Posted by Nika on 7/10/18 3:47 PM

With many collectors, the sales process isn't always fast. Oftentimes art consultants must follow up repeatedly with a client before closing a deal. But the more drawn out the process, the more likely it is that the sale will fall through.

To prevent this loss of momentum, speed up your art sales by creating a sense of urgency in clients' minds. A sense of urgency prompts them to take action and complete the sale.

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Topics: Sales

Art Consultants: Personalize Your Email Subject Lines

Posted by Nika on 6/28/18 12:11 PM

As an art consultant, you probably write a lot of emails - after all, they're a critical component of your sales process. But are clients reading your carefully crafted messages? If you're not thinking about your email subject lines, your clients may never open the email to see what's inside.

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Topics: Sales

Sell More Art by Tracking Key Client Data and Interactions

Posted by Nika on 5/15/18 11:10 AM

Your gallery will sell more art when your sales team or art consultants are tracking these important pieces of information throughout the sales process.

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Topics: Sales

End of Year Reports: How to Help Artists Increase Their Sales

Posted by Nika on 4/12/18 10:33 AM

Take reporting to the next level — use it to help your artists create more work that flies off the walls.

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Topics: Working with Artists, Sales, Reports