When it comes to moving your gallery to a new management system, most business owners have the same major concern: data migration. But there's good news! With the right company, data migration doesn't have to be a nightmare! In fact, it can be quite the opposite.
A place for conversation. Art industry insights, optimizing your digital life as an art business, along with ArtCloud product features, customer spotlights, and big news.
Nika works closely with ArtCloud's gallery partners to make sure they have the tools and resources necessary to run successful, efficient art businesses. In particular, she's passionate about helping galleries thrive in the digital age so they can engage a new generation of art collectors.
In honor of tax season, we have released some great new updates that are sure to make your accountant happy! When it comes time to pay the tax man at the end of each month, you'll know exactly how much you owe, broken down by tax rate. So put away your calculators and ditch the spreadsheets, ArtCloud Manager is about to make paying taxes a breeze!
Is your gallery looking to upgrade your database / management system? You're probably already thinking about the features and functionality you need, but the type of customer support provided should also play a big role in your decision making process.
We talk to galleries all day, every day. When it comes to what galleries are thinking about and prioritizing for 2019, here's what we hear over and over again.
To sell art, you need to collect prospective clients' email addresses and market to them through your regular email newsletter. It's a key component of your gallery's digital marketing strategy. When it comes to choosing an email marketing service provider, there are tons of options, but MailChimp is far and away most galleries' preferred choice. Here are 3 reasons why.
Email is a crucial component of your gallery's sales strategy. Your regular email newsletters help build relationships between your clients and your business, and individual follow-up emails are often key to finalizing a sale. ArtCloud now makes your sales emails easier and more impactful with our latest integrations for Gmail, Outlook and other email service providers.
Your gallery's email newsletter is a great opportunity to grow your client base, as well as a way to collect valuable data on your clients' and prospects' interests. But many galleries make the same BIG mistake in their email newsletters. As a result, they miss out on numerous opportunities to bring clients to their website and engage with artwork.
The good news? This one's really easy to fix!
When it comes to selling art, it can be tricky to get a handle on your gallery's sales opportunities and know how to prioritize your efforts.
How much revenue could your gallery potentially bring in this month? Which clients are most likely to purchase? Who do we need to follow up with today?
If you're struggling to better understand your gallery's sales opportunities, you're not the only one. In galleries we work with, over 70% have cited managing their sales pipeline as a top priority for their business.
About 50% of galleries don't have formal consignment agreements with their artists. If you're still operating a "handshake gallery," it's time to start protecting both your business and your artists with consignment agreements.
Education and art sales go hand-in-hand. Why? Education is a powerful way for your gallery to grow its client base, earn trust and increase sales.
Education is also an opportunity for your gallery to engage people who may never have thought of themselves as art collectors. In doing so, you'll expand your pool of potential buyers and bring beautiful art to more people.
"The cloud." When we speak with galleries, we hear a lot of misconceptions about the cloud.
So what exactly IS the cloud and should you trust your gallery's inventory, client and sales data to it?
For some galleries, hiring a web developer is the right move; for others, it's not.
Before making a decision for your gallery's website, weigh the pros and cons of working with an outside developer, and consider other available options.
With many collectors, the sales process isn't always fast. Oftentimes art consultants must follow up repeatedly with a client before closing a deal. But the more drawn out the process, the more likely it is that the sale will fall through.
To prevent this loss of momentum, speed up your art sales by creating a sense of urgency in clients' minds. A sense of urgency prompts them to take action and complete the sale.
When it comes to selling art, seeing is believing. Tearsheets, home shows, and on-approval sales: the art world's traditional ways of helping clients imagine what a piece might look like on their wall.
But to survive in the digital era, galleries need to add new tools to their marketing toolkits. Virtual installations are an effective, inexpensive and easy way to reach and grow your younger, tech-savvy clientele. And they'll impress your not-so-tech-savvy clients, too!
As an art consultant, you probably write a lot of emails - after all, they're a critical component of your sales process. But are clients reading your carefully crafted messages? If you're not thinking about your email subject lines, your clients may never open the email to see what's inside.
Grab your smartphone and pull up your gallery's website.
If it's hard to use or difficult to see images and text, it's time for a change. In 2018, responsive design is no longer an option for galleries -- it's a necessity.
In our work with galleries across the country and the world, we consistently see experienced and talented directors and art consultants unnecessarily spending their time and energy on rote, low-value tasks.
Many of these tasks can be automated, streamlined or outsourced, so that your team can focus their efforts on high-value tasks that impact the bottom line, like working directly with clients and making sales.
Your gallery’s website is one of the most important marketing tools you have at your disposal. Of course, every gallery wants a beautiful site, but in 2018, a sleek template will only get you so far.
To maximize your website’s success, you’ll want to think about search engine optimization (SEO) to make sure that people actually visit your site.
After all, it’s no good having a beautiful website if nobody can find or use it.
Switching to new gallery management software is a big decision. As you're exploring various management systems, here are some things to keep in mind so that you can make the best choice for your gallery and your team.
You can think of a subject line as the first impression of your email. When people are scanning their inboxes, they're deciding whether or not to open an email based on the sender and the subject line.
Although writing a subject line seems easy, it's actually both an art and a science. Try these strategies to improve your subject lines and your email open rates, and remember that it's an ongoing process of experimentation.
Website navigation menus don't sound very interesting or compelling. But many galleries lose out on SEO, potential clients and sales because of outdated, ineffective website menus.
Your gallery will sell more art when your sales team or art consultants are tracking these important pieces of information throughout the sales process.
Art gallery websites all have one thing in common: lots of beautiful images of artwork. But to increase traffic to your site, you'll want to include helpful and interesting written content. Here's why - and how - to get started.
Almost every art gallery wants their website to rank higher in search results, but many are not paying attention to one of the most impactful changes to Google's ranking system: mobile-first indexing.
When galleries think about their homepages, they usually think about making a great first impression. Even so, many gallery websites include one or more of these common mistakes.
The end result? A poor experience for their website visitors, higher bounce rates, and lower conversion rates.
Investing in your artists’ careers is good for them and good for your gallery.
By empowering your artists to market themselves, grow their networks, and take ownership over their own art business, galleries can drive loyalty and set the stage for long-term, mutually-beneficial relationships with their artists. Many galleries even promote such services when recruiting new artists as a way to attract top talent.
Here are just a few ways galleries are growing their artists’ careers.
Take reporting to the next level — use it to help your artists create more work that flies off the walls.
When it comes to consignments, follow these best practices.
Most galleries accept artwork from their artists on a consignment basis. It seems easy: the artist sends you their work and you give them an agreed-upon percentage or amount of the sales price.
But there are lots of details and things to consider to protect both your business and your relationship with your artists. Consider these best practices when accepting artwork from your artists.